Hedge Fund Focus

Arrow Partners

• Website: http://www.arrowpartners.com/index.html
• Location: 3010 Westchester Ave, Purchase, NY 10577
• Phone: +1 914.251.1084
• Regulations:
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Description From Website:

Advantages

Arrow’s core strength is its proven distribution capability. Arrow offers:

• Experienced sales professionals
• Proven success raising money in traditional and alternative strategies
• Access to key decision makers
• Extensive industry-wide relationships with investment distributors, RIAs and intermediaries
• Proprietary database of 7,000+ personal contacts and relationships

Many clients have found success by outsourcing their entire sales function to Arrow. Arrow fills a distribution void by supplementing the investment manager’s existing sales and marketing efforts with the skills of experienced professionals and cost-effective implementation.

Arrow also provides added value to its investment manager clients by assisting with the development of marketing and sales materials, improving RFPs and consultant questionnaires, and enhancing overall awareness.

In every case, Arrow leverages the manager’s business development effort through broader coverage of existing and new distribution channels, geographic territories and market segments. Our mission is to “fill the pipeline” with high-quality prospects that lead to new clients.

Approach

Arrow looks for managers with strong growth potential and a demonstrated commitment to “building their business”. Because Arrow represents only a limited number of non-competing strategies, we take great care in selecting our business partners. Utilizing our collective experience in the investment management industry, Arrow evaluates each manager in the following areas:

• Definable product advantages
• Market demand for specific asset class and product
• Investment performance
• Senior management leadership
• Investment team continuity

This evaluation process is critical in building the foundation for effective distribution strategies and achieving a successful increase in sales.

Contract terms are negotiated on a case-by-case basis to reflect client-specific needs. Each arrangement is designed to minimize the client’s fixed costs and establish an incentive compensation package aligned with mutual growth objectives. Our typical agreement combines a retainer and a percentage of revenues or assets for new business generated by Arrow.

Process

We start by establishing a thorough understanding of each client and its products. Next, we reach agreement on specific sales goals – prospecting priorities, call and meeting plans, revenue and asset targets. We manage the sales process from lead generation to closure and are fully accountable for delivering a sophisticated, in-depth representation of the client to the marketplace.

Our shared sales goals are achieved through the use of disciplined sales tactics, including:

• Target prospect plans
• Calls and meetings to qualify prospect interest
• Management of joint meetings with investment professionals
• Coordination of all follow-up requirements
• Guidance and participation in proposal development and negotiations
• Ongoing involvement in client retention

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