Hedge Fund Focus

Hyde Park Investment

• Website: http://hydeparkinvestment.com/
• Location: 33 St James’s Street, London, SW1A 1HD
• Phone: +44 (0) 20 7004 0900
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Description From Website:

Hedge fund managers should focus on fund performance. Hyde Park Investment’s detailed knowledge of European investors will facilitate the sourcing of hedge fund capital, and hence reduce the distraction of time spent marketing by managers.

We are unashamedly selective about the funds which we represent, selecting only those with credentials which match our investors’ selection criteria. Once we have decided to work with a fund we provide considerable advice to managers about marketing to help the capital sourcing process – from marketing positioning, the development of a unique proposition story, through to communication of the core messages and ongoing fund information through various media.

Infrastructure Advice

For those seeking our help with capital raising from professional institutional investors, it is important that the appropriate infrastructure is in place. By infrastructure, we think very broadly in terms of:

We advise funds when we feel that infrastructure elements will not meet investor requirements.

• full team of lead and support staff
• office environment, IT and disaster recovery systems
• trading and accounting systems
• risk management systems
• ability to disseminate timely, relevant and accurate information
• administrators
• auditors
• prime brokers
• custodians
• bankers
• compliance and other advisors

Marketing Advice

Some of the best performing funds are not as successful as they should be at raising capital while other funds, with only moderate performance, are hugely successful at raising capital. Consistently, one of the major reasons for this paradoxical situation is the difference between good marketing and indifferent or non-existent marketing, in all its forms. Aggressive selling — pushing what you have got to sell to anybody who can be persuaded to listen is detrimental to both current and future capital raising phases.

In contrast, effective capital raising uses a well researched, planned, and focused marketing approach, based on a good understanding of which investors want to invest in what strategies and when.

With this basic understanding, combined with clear, consistent and professional communications, whether in person, in presentations, brochures or online, chances of success in sourcing capital can be considerably improved.

Corporate Identity & Branding

In such a fast growing sector it is imperative that individual hedge funds do everything that they can to stand out and be remembered in a positive way. Potential investors should get an idea of what they are buying into intuitively from the brand, existing investors tend to trust strong brands because they associate them with an expected level of service and performance.

Successful branding is about promoting your strengths and conveying your values and should be consistent across all aspects of communications, from the speed and way in which you answer the telephone to more obvious areas such as letterhead, brochures, reports and websites. Consistency and style in communication convey professionalism and promote trust.

Most financial services practitioners have had little to do with design in a professional capacity, Hyde Park Investment’s team have this experience and combine this with a sound relationship with box, an award winning design and new media company with a good understanding of financial services.

Investor Relations

Asset retention is crucial, therefore dissemination of regular, accurate and detailed information on fund performance is extremely important.

Communication should not end with the monthly performance note posted on the website. Investors appreciate a proactive approach being taken conveying this important information.

Hyde Park Investment can help you plan and execute the orderly dissemination of information to investors and potential investors. We develop email lists and distribute reports and presentations, make telephone calls, arrange conference calls, meetings, seminars and roadshows to help you get key messages across to the greatest number of relevant contacts in the most efficient way possible.

Sourcing Capital

Having developed a detailed knowledge of the core buyers of hedge funds throughout Europe continuously over the last four years, the team at Hyde Park Investment is ideally positioned to reduce the time-consuming effort of raising capital and marketing using in-house resources.

Our in-depth awareness of the investment goals and constraints of these buyers allows us to set up meetings for you which are targeted and focused only on those with a current ability and desire to invest in your fund, depending upon:

• particular strategy
• geographical focus
• stage of development
• current level and capacity of assets under management

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